HR Resort & Residences partners with Hard Rock to create Asia’s largest hotel at King’s Park, Genting Highlands. A landmark development in Malaysia’s premier entertainment hub.

In a historic milestone, HR Resort & Residences Sdn Bhd has officially partnered with the globally renowned Hard Rock brand, marking a transformative development for King’s Park, Genting Highlands.

The collaboration with Hard Rock International brings the promise of Asia’s largest hotel to this integrated entertainment hub.

The announcement of this new partnership took place during an event attended by key figures, including Todd Hricko, Senior Vice President and Head of Global Business Development at Hard Rock International, Datuk Wira Jayandren Subramanian, Group Chief Executive Officer of King’s Park, Lim Kim Chai, Chairman of HR Resort & Residences, and Sean Chen, Executive Vice President of King’s Park.

Unveiling the Hard Rock Genting Highlands

The partnership between HR Hotel & Residences Sdn Bhd and Hard Rock International will lead to the creation of Hard Rock Genting Highlands, a world-class entertainment experience set amidst the lush tropical jungle of Genting Highlands.

This iconic hotel will boast 1001 luxuriously appointed rooms and suites, making it an unparalleled destination in the region. Located at an elevation of 1,000 meters above sea level, it promises 365 days of cool weather.

At the announcement event, Sean expressed the vision of combining high-end design with the energy of rock ‘n’ roll, offering an unforgettable adventure for solo travelers, groups, and families. The hotel is set to open its doors in 2027, promising to captivate visitors and showcase the enduring spirit of Rock.

With the expected creation of numerous jobs in fields like room division, engineering, and food and beverage, the partnership is poised to drive economic growth and enhance the quality of life in the region.

Todd emphasised the brand’s love for music and its commitment to offering an exceptional guest experience. The Hard Rock Genting Highlands Hotel will feature 371 opulent rooms, 630 suites, a retail space known as the “Rock Shop,” a heated swimming pool, diverse dining options, a Rock Spa, and nightly Rock ‘n’ Roll entertainment.

King’s Park Genting Highlands – A Premier destination

King’s Park Genting Highlands is positioned just a 45-minute drive from Kuala Lumpur, making it a prime destination for both business and leisure. Drawing over 41 million visitors annually, Genting Highlands continues to grow in popularity, offering a range of attractions and entertainment.

This colossal development, with a gross development value of RM10 billion, capitalises on the thriving tourism industry in the region. It is set to become Genting Highland’s first Central Business District, spanning 61 hectares of freehold land, blending commercial experiences with recreational delights.

Taking inspiration from colonial and historical architecture, King’s Park features a pedestrian boulevard, riverside patio, and Truly Asia Cultural Streets, celebrating East-Asian heritage. Additionally, plans include a halal retail zone and a luxury boutique hotel catering to Muslim guests, promoting cultural diversity and inclusion.

Adventure enthusiasts will find eco-sports and mountain biking routes, while the proximity of branded theme parks and the world’s largest terrarium further enhances the appeal of King’s Park.

The grand opening of the Hard Rock Genting Highlands in 2027, followed by Accor’s Swissôtel brand in 2028, heralds a promising future for King’s Park Genting Highlands.

This integrated entertainment hub and Central Business District is set to offer a wide range of hotel rooms and exciting experiences, catering to the needs of every traveler, tourist, backpacker, or visitor. With this landmark partnership and a host of attractions, King’s Park is on its way to becoming a must-visit destination in the region.

Accor, the region’s largest hospitality group, is allying with Crowne Estate Malaysia to increase its presence in the country. The iconic Swissôtel Hotels & Resorts brand will debut in Malaysia with the opening of Swissôtel Genting Highlands in Q3 2028.

Genting Highlands is a popular tourist area well-known for its unique flora and wildlife, as well as its cool climate all year round, frequented by more than 41 million visitors yearly. Swissôtel Genting Highlands, located at an altitude of 3,000 feet, will be part of King’s Park, in Genting Highlands. It will be developed by King's Park, in partnership with Yuk Tung Group and Crowne Estate Malaysia.

The signing ceremony was attended by Sean Chen, Chief Operating Officer of Crowne Estate, Thanesh Jayandren, Executive Director of King's Park and Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India.

During his address Sean Chen, Chief Operating Officer of Crowne Estate said, “Our first strategic alliance with Accor is something we are very excited about. It is a huge step forward for King's Park and Crowne Estate Malaysia in their goal to make the King’s Park in Genting Highlands into an eco-friendly tourist and destination hub for people all over the world.”

“I am thrilled to share that with today’s signing ceremony we are officially bringing the Swissôtel Hotels & Resorts brand to Malaysia. The signing of Swissôtel Genting Highlands in one of the most popular destinations in the country for locals and tourists alike, further strengthens Accor’s leading position in Malaysia’s hospitality industry. We look forward to working with our partner, Crowne Estate, on this exciting project,” said Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India.

Swissôtel Hotels & Resorts

One of the best-known Swiss brands in the world, Swissôtel Hotels & Resorts offers contemporary hotels infused with the freshness and vitality of alpine energy, rooted in the tradition of Swiss hospitality.

The Swissôtel brand was founded in 1980 and today numbers more than 30 hotels globally, including flagship properties such as Swissôtel The Bosphorus in Istanbul, Swissôtel The Stamford in Singapore, Swissôtel Chicago and Swissôtel Jakarta Pik Avenue. Swissôtel Hotels & Resorts operates 34 properties in 20 countries, while another 33 are in the planning stages.

Respected for its intelligent design, quality craftsmanship and mindful approach to sustainability, Swissôtel gives its guests peace of mind to explore the world, discover life’s true rewards and embrace opportunities to ‘live it well’.

Swissôtel’s brand mission is to ensure that its guests relax and enjoy themselves while traveling or taking advantage of other life possibilities. Intelligent design, distinct, and high-quality design that is inspired by local customs, high-caliber craftsmanship, and a conscientious attitude to sustainability are the pillars on which Swissôtel properties are built on.

Swissôtel is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

The Swissôtel Genting Highlands

The Swissôtel Genting Highlands in Malaysia is set to be a posh retreat with a backdrop of beautiful natural surroundings. The 300-room property is a cornerstone of this extraordinary development, offering unmatched hospitality, contemporary conference facilities, and a spectacular grand ballroom for unforgettable events.

The elegant and comfortable rooms, all-day dining options, executive lounges, and bars will offer the ideal locations for guests to create memorable experiences. The property will furthermore offer a heated swimming pool, sundeck, fitness center, spa, scenic jogging tracks, and a kids’ club. The hotel’s 30-story building will provide uninterrupted views of the stunning mountains and the Genting Highlands summit, located just a 15-minute drive away.

Guests will be able to venture beyond the Swissôtel Genting Highlands to discover a sanctuary of sophisticated living, with 44,515 square meters of exquisite villas and bungalows, as well as 96,000 square meters of stylish residences and serviced apartments, perfect for discerning urbanites, all of which will be located in the enchanting world of Crowne Estate Malaysia – an elegant retreat nestled amidst breathtaking natural beauty.

The development at Crowne Estate Genting Highlands is a captivating and impressive 156,419 square-meter project with a remarkable Gross Development Value of over RM3 billion.

Thanesh Jayandren, Executive Director of King's Park described the ambitious plan to develop King’s Park in Genting Highlands into an outstanding resort on an area of 150 acres.

“Visitors from all over the world will be able to enjoy a broad variety of events, shows, cultural arts, and delectable cuisine at this development because of its focus on entertainment, international attractions, and eco-tourism.” said Thanesh.

The sustainable and environmentally friendly community will prioritize water conservation and use renewable energy sources. Swissôtel Genting Highlands will be located close to King’s Park, which is home to a wide variety of shops, restaurants, and attractions, as well as several other hotels in a beautiful natural setting.

The resort’s allure will increase with the addition of features including a neighbouring cable car service, Awana golf course, a high-end Genting Premium Outlet and amusement parks.